While digital media has been around since the 50’s, it was not until the 21st century that made the digital media industry booming with the introduction of social media and smartphones. Digital media marketing is said to be one of the fastest and most effective ways to reach a large amount of audience in a short time span. The theatre industry – which was previously known to cater mostly to older audiences, have finally decided to step their game up and has since been heavily relying on digital media to promote their productions in hopes to reach out to a wider audience segments. The following post will focus on some useful tips and tricks that I think will help in boosting theatre audiences while helping fill the house.
While it is in the law for arts and cultural organizations in Australia to be accessible to people with disabilities, student theatre has often neglected this side of the deal.
There were many firsts for me in my theatre performing experience this year with the UHT Macbeth production. I not only performed my first Shakespeare play, but I also got to experience being in production where accessibility was provided to audience in need. The UHT has made amendments to their administration this year, and one of the major changes is to include accessible performances for people with disabilities. As the University has a disabilities department on its own, it is a given that the UHT would want to cater to people with disabilities that longed to catch a show at the Union Theatre or Guild Theatre. For the Macbeth production, UHT had made special posters and promotional images for the accessible performance times that was subsequently posted on the official Facebook page, event page, UMSU website, and other promotional sites like StudentVIP, Arts Access, and the Australian Stage to reach out to as many audiences as possible.
Listen to my podcast below to hear me talk about how theatre has changed over time, with increasing numbers of performing arts organizations turning to digital media to aid as a marketing tool for more effective audience engagement and development.
After four years of performing new contemporary works, I’ve finally decided this year that I will at least perform one classical play – particularly Shakespeare’s works. Coming from Malaysia where our education systems did not make it compulsory for students to learn English literature, I was always afraid to embarrass myself speaking text I wasn’t familiar at all with. In May of this year, as I was scrolling through Facebook, I noticed that Union House Theatre (UHT) was calling out for people to audition for their upcoming production in September – and it was a classic banger – Macbeth ! I immediately told myself that it was a sign and I just had to brace myself to audition for this one. I had to start somewhere.
Besides the fact that I love performing, I had many other reasons why I decided to sign up to audition almost right away: