While digital media has been around since the 50’s, it was not until the 21st century that made the digital media industry booming with the introduction of social media and smartphones. Digital media marketing is said to be one of the fastest and most effective ways to reach a large amount of audience in a short time span. The theatre industry – which was previously known to cater mostly to older audiences, have finally decided to step their game up and has since been heavily relying on digital media to promote their productions in hopes to reach out to a wider audience segments. The following post will focus on some useful tips and tricks that I think will help in boosting theatre audiences while helping fill the house.
You’ll often hear words like “empowerment”, “girl power”, and “feminism” when someone who identifies as a feminist voices out on current issues that seem to sexualize and belittle women. Today when digital media plays a big role in many of our daily lives, these feminist are making sure to utilize the power of the web to come up with various campaigns and programmes celebrating and empowering women easily.
Women in Theatre
It’s been known that many female performing artists have been finding it extremely hard to secure stable gigs. Even in the theatre world, on stage and off, women are often seriously underrepresented among playwrights, producers, and artistic directors. Notably, classical theatre (ie. Shakespearean plays and sonnets) are well known for casting an all-male or male-dominated cast. I’ve read (and watched) a fair amount of reviews and plays throughout the years and discovered that many directors don’t consider switching up gender roles, resulting in female artists (who, mind you, makes up half of the thespian population) not given an equal chance to audition for roles even if they were equally as skilled in their own respect.